The Shanghai International Automobile & Manufacturing Technology Exhibition held biyearly has been held for 11 times, and the curtain for the twelfth exhibition (Auto Shanghai 2007) is about to be pulled open. The attention from the automobile circles all over the world will be attracted to Shanghai once again.

It is understood that the current Shanghai International Automobile & Manufacturing Technology Exhibition will surpass former exhibitions in terms of both the number of automobile manufacturers taking part in the exhibition and their scales of exhibition participation. With the Shanghai International Automobile & Manufacturing Technology Exhibition getting larger incessantly, it is shown that automobile magnates from all over the world recognize the Shanghai International Automobile & Manufacturing Technology Exhibition.

Getting together well-known brands all over the world

Ford, Volkswagen, General Motors, Daimler-Chryslers, BMW, Toyota, Honda, Renault, Peugeot, Citro?n, Ferrari-Maserati, Porsche, Spyker, Fiat, and Hyundai etc. are all taking part in the exhibition actively. Domestic automobile manufacturers including Shanghai Automotive Industry Corporation (Group) ("SAIC"), ChangAn Automobile (Group) Liability Co., Ltd., and Chery will compete with overseas manufacturers on the same stage. For the first time, Dongfeng Automobile Stock Co., Ltd. will also take part in the Shanghai International Automobile & Manufacturing Technology Exhibition. Moreover, Nissan's Infiniti cars, Honda's Acura cars, and the United States Puliji GMC vehicles, Harley-Davidson Motor Company, Liaoning SG Automotive Co., Ltd., Zhong-ou International Group, and Tianma Automobile Group Co., Ltd. will take part in the Shanghai International Automobile & Manufacturing Technology Exhibition for the first time.

As far as parts and components are concerned, U.S. Department of Commerce will organize an exhibition delegation for the first time while exhibition delegations will come from ten other countries. Delphi Corporation, Denso, and Bosch will all exhibit their latest products and technologies. Magna International Inc., the third largest supplier of automotive parts and components in the world, will be one of the suppliers of automotive parts and components present on the Exhibition with the largest scale.

 Environmental protection and energy conservation becoming hotspots

 With the Exhibition as a platform to issue the latest automotive technologies, environment-protecting and energy-conserving vehicle types become hotspots.

Honda will exhibit its latest results from research and development activities concerning energy conservation and environmental protection, including the FCX Concept - a new generation fuel cell concept vehicle and Home Energy Station. Lexus, a luxury vehicle brand of Toyota Motor Corporation, has brought its brand new mixed power products like LS600h and GS450h, which will strike a pose in China for the first time. SAIC will bring its two new energy vehicle types to the exhibition: a mixed power car developed independently based on the platform for Roewe 750 and the fourth generation fuel cell car with a brand of "Shanghai". Chery will exhibit Tiggo 6, a concept car satisfying the Europe 5 discharge standard.

As introduced by the sponsor, at least five vehicle types will be issued for the first time in the world on Auto Shanghai 2007: Audi's concept car S07 and Kia's brand new Cerato Hatchback besides two vehicle types of General Motors. Moreover, it is understood that BMW will also launch its three products launched for the first time in Asia, namely the brand new BMW X5, the brand new BMW 3 convertible saloon and the brand new BMW 3 Coupe.

Homegrown brands launching attacks with efforts

China's automotive enterprises with homegrown brands behaved outstandingly on the Auto China 2006 and they are also well prepared for the Auto Shanghai 2007.

It is reported that SAIC's Roewe 750 will strike a pose and W2, a Roewe concept car to be put into production will be the largest highlight on the booth of SAIC Roewe. Chery will take part in the Exhibition with a strong lineup of 30 vehicle types and thus become a participant with the largest exhibition scale among Chinese enterprises with their respective self-owned brands during this Exhibition. In the meantime, Chery's 10 breakthrough new technologies including four technologies in application of new energy resources, four in the brand new power assembly, and two human-oriented technologies, will be exhibited in the 30 vehicle types to be exhibited. In this around, Brilliance China Automotive Holdings Limited will take part in the Auto Shanghai 2007 in a form of "7 plus 7", which means 7 types of passenger vehicles covering mini-cars, A-grade and B-grade cars and 7 types of naturally aspirated engines or turbocharged engines with different discharge capacities. ChangAn Automobile (Group) Liability Co., Ltd. sent out a lineup of 25 vehicle types and ChangAn Jiexun, a kind of multi-purpose vehicle with a self-owned brand that has just left the production line, will come into the market with the price declared. Great Wall Motor Company Limited has also exhibited its strongest lineup in history including 10 vehicle types and a type of engine. The five types of engines produced by BYD Auto Co., Ltd. will strike a pose together. Dongfeng commercial vehicles will not only send out a line-up of heavy-duty truck with "Dongfeng Tianlong" playing a leading role but move its booth into an exhibition museum, thus becoming the only commercial vehicle company to exhibit its products in the museum.

Exhibition services to become more consummate

To make it possible for the Shanghai International Automobile & Manufacturing Technology Exhibition to develop from a "large" automobile exhibition into a "major" automobile exhibition, a large scale is a must but the quality of services and the level of management should also catch up with the scales.

Manufacturers to take part in the Exhibition have increased by nearly 30 percent than those having taken part in last Exhibition this year. Considering that it will take a rather long period of time to build up the exhibition booths, the sponsor has prolonged the period to prepare the exhibition for certain exhibition museums while a VIP retiring room with an area of 700 square meters has beem set up. In addition, the sponsor has especially set up an intelligent property right office as well to solve relevant legal issues.

To make it convenient for the audience to enjoy the Exhibition, the sponsor makes use of high-tech interactive and multi-media technologies and set up electronic guiding equipment to introduce the distribution of items on display and various service facilities in respective museums while setting up an information services counter in each exhibition museum, arranging specific personnel to deal with consulting, and offering high-tech "Magic Book" for audience to browse. Also, the Bluetooth Technology will be introduced into the Shanghai International Automobile & Manufacturing Technology Exhibition for the first time and so long as a visit launched the Bluetooth function of his or her mobile phone in an exhibition museum, he or she would be able to receive various exhibition information and pictures issued by various exhibitors. As estimated by the sponsor of the Exhibition, visitors to the Exhibition will amount to 500,000 person-times this year and reporters to take part in dissemination and reporting during the Exhibition will amount to 7,000 person-times.